The Future is Wayfinding
The future of transport – specifically how mobility is dealt with – will form a critical part of the development of smart cities. That is the case not just for outdoor spaces, but indoor spaces too, where the way that people and assets navigate can also provide the...
Briteyellow showcases BScanner
Briteyellow is delighted to be showcasing its ground breaking indoor footfall monitoring technology at the UK’s Digital Catapult. Briteyellow’s BScanner counts people and monitors how they flow indoors, presenting the aggregated data in a user-friendly way to...
Bringing New Innovation to China
Briteyellow is on a mission to introduce its leading-edge indoor location software to even more potential partners in China. The Cranfield, UK-based company, which specialises in providing data solutions to the owners and managers of large indoor spaces, has been...
Briteyellow named in Global Top 30 in China
Briteyellow has been selected as one of the Global Top 30 Projects in China. IPIEC Global 2018 is accredited as part of the Maker in China contest series guided by the Ministry of Industry and Information Technology of the People’s Republic of China (MIIT). ...
Shoppers Want An Augmented Reality experience – Survey Finds
Augmented and Virtual Reality are redefining how consumers want to interact with brands. New analysis of data from Mindshare by online marketplace OnBuy found that almost four in every five (80%) shoppers in the UK wish to use augmented reality on their phones to...
How Accurate People Counting Can Help Local Authorities
One of the challenges facing local authorities is in understanding accurate numbers of visitors to their locations, where the retail opportunities are, and to understand how or if people are moving between locations. Briteyellow uses LoRaWAN antennae and WiFi sonars...