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Position Tracking

Tech Leading Asset Tracking Revolution

by admin | Jul 22, 2019 | Indoor Location, Indoor Wayfinding, Position Tracking

Imagine a world where managers know in near real time the precise status and location of every asset at their disposal.   New technology makes that world possible in all large indoor locations: Airports, railway stations, large museums, universities and colleges,...

Boundary Breaking Agreement in the Retail Space

by admin | Jul 22, 2019 | Indoor Location, Indoor Mapping, Indoor Wayfinding, News, People Counting, Position Tracking

As the owners of shopping malls across the UK and Europe search for unique ways to engage retail customers, UK-based location technology company Briteyellow, and Budapest-based film producers Unified Entertainment Production (UEP) have formed a boundary breaking...

Shoppers Want An Augmented Reality experience – Survey Finds

by admin | Jul 17, 2019 | News, Position Tracking

Augmented and Virtual Reality are redefining how consumers want to interact with brands.   New analysis of data from Mindshare by online marketplace OnBuy found that almost four in every five (80%) shoppers in the UK wish to use augmented reality on their phones to...

How Accurate People Counting Can Help Local Authorities

by admin | Jul 16, 2019 | News, People Counting, Position Tracking

One of the challenges facing local authorities is in understanding accurate numbers of visitors to their locations, where the retail opportunities are, and to understand how or if people are moving between locations.   Briteyellow uses LoRaWAN antennae and WiFi sonars...

Car Showroom Mobile App Partnership to Help Customers Decide

by admin | Feb 9, 2018 | Indoor Location, Indoor Mapping, Indoor Wayfinding, News, Position Tracking

Two technology companies are working together to make life easier for customers when they are looking to buy a new car from a showroom or forecourt. Cranfield-based wireless and software specialist Briteyellow, and global information technology company Geniusin, of...

Mixed reality positioning solutions showcased in China

by admin | Jun 6, 2017 | Indoor Mapping, Indoor Wayfinding, News, Position Tracking

Technology innovator Briteyellow is taking its world leading mixed reality 3D positioning and navigation services direct to potential partners and customers in China for the first time. This year’s Mobile World Congress in Shanghai is the must-attend event bringing...
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